The official opening of L'Atelier Parmigiani on Mount Street
Official launch of the L’Atelier Parmigiani
Mount Street, Mayfair
Laser cut invitation based on the Parmigiani design motif
Replicated the stores intricate design features and installed them into the marquee
“Parmigiani Fleurier is known for creating World firsts in terms of watchmaking, it seemed only appropriate that this exclusive event was also a World first for Mount Street and London!”
Given the time of year and taking inspiration from the Chelsea flower show, Lillingston created a quintessentially english summer garden, which was enriched with beautiful floral displays of white peonies and purple hydrangeas in the parking bays of Mount Street outside the Atelier, with sleek marquee, to protect all from the unpredictable British weather. Thirty VIP press guests enjoyed an exquisitely presented three course meal, catered for by the world famous seafood restaurant Scotts, which is neighbour to the luxury Swiss watch manufacturer while enjoying the melodic sounds of the band Trio Manouche. The evening cocktail party was in full swing with over 300 guests in attendance, from private clients and invited guests to Team GB Olympic Rower Tom Ransley.
Managing to secure parking dispensation down Mount Street to house the marquee structure, which also featured a Bugatti Veyron displayed beside the garden, creating yet another cause for passers-by to stop and admire.